Research
Attitudes Towards Payment Methods
In March 2022, we conducted a survey on "Attitudes Towards Payment Methods" in 14 countries. We measured how payments and their role in everyday life are changing.
The basic module of our study is a tool for measuring the characteristics that make up the Hierarchical Model of Attitudes to Money created by Professor Grażyna Wąsowicz, who specializes in the field of economic psychology, particularly the psychology of money.
We also examined how and when we use each form of payment. What are the customs, emotions and expectations associated with it. And we identified six segments representing different attitudes towards different forms of payment.
You are welcome to read the outcome. Detailed reports for Hungary and the other countries surveyed can be found below:
Has COVID-19 affected European shopping habits?
We decided to check this together with other EVO* Group companies and the Visa brand. We wanted to find out how COVID-19 has affected the shopping habits and payment behaviour of European residents. An international study on a group of over 3,500 respondents was conducted by ARC Rynek i Opinia, a research agency.
What are the post-pandemic shopping habits of Europeans?
Experiences surrounding the COVID-19 pandemic have made Europeans more inclined to pay using cashless methods, as confirmed by up to 80 percent of the respondents. The data also shows that Europeans are looking forward to the lifting of COVID restrictions in order to travel more and meet in larger groups of friends.
* eService (Poland, Slovakia, Hungary), BOIPA (Ireland), REVO and MMB Platební Služby (Czech Republic), EVO (Germany and the United Kingdom)
Europeans more inclined to pay electronically. They are eagerly awaiting the end of the pandemic.
Experiences surrounding the COVID-19 pandemic have made Europeans more inclined to pay electronically. This is confirmed by almost 80% of the participants in the study "Has COVID-19 affected European shopping habits?", commissioned by EVO Group companies in 7 European countries, in which they operate, including Hungary. Visa became a partner of the study, inter alia, Hungary. It was carried out by ARC Rynek i Opinia research institute.